How to Optimize Online Job Posts - Your Career Intel

How to Optimize Online Job Posts - Your Career IntelUnemployment rates may be at an all-time low, but millions of job seekers are still actively looking for positions and most start their search through verbunden job boards. As a hiring manager tasked with sourcing new talent, your initial challenge is two-fold connect with qualified job seekers and convince these job seekers to apply to your company. You need to optimize online job posts to ensure they stand out in a sea of other postings and attract the right talent.Google for Jobs is making this task a bit less daunting. Googles meta job search engine centralizes all of the postings from partnered third-party job posting boards, like LinkedIn. The Google for Jobs meta-engine has eliminated two common hurdles to finding qualified talentHiring managers do not need to post on several job boards one posting on an affiliated board is now sufficient.Candidates do not need to sort through multiple job boards searching Google for Jobs giv es candidates access to all job postings on affiliated boards.Google for Jobs aggregates job posts in a central location and makes these posts sortable and searchable. However, even though Google has made Artificial Intelligence (AI) advances within its text-based searching functionality, the capability is not yet robust. For this reason, metadata entries are extremely important.Writing Effective Job Posts for Meta-Engines and Job SeekersWhen writing an online job post, this content must cater to two very different audiences at the same time. First, your job description must be indexable, sortable, and full of precise metadata in order to to be compiled and sorted by job boards and filters. Secondly, your post needs to catch the attention of a qualified candidate. To do both, it helps to keep the basics of online job searching in mind. Job seekers use specific sets of keywords, titles, duties, and metadata to search and sort jobs. Job seekers generally refine their search results us ing the following geographic radius (e.g., city), distance from home (e.g., no mora than 10 miles), salary range (e.g., $75-100K), job title (e.g., Product Manager).Heres how you can reverse-engineer your posting to pass through the machine filters and land in front of the right candidatesLocationLocation is the first search criteria most job seekers use when refining search results. While some candidates are slightly more flexible on geography, most still filter their search results based on office location and commute time. Failure to include precise location information means your job posting wont show up when a candidate sorts results based on geographic radius.Do this If your company has multiple branch offices across the country, list the city where the role will be based. If the job location is flexible you could be in Houston, TX or Seattle, WA, for example consider posting two separate job listings, one for each location. If your company has multiple branch locations with in a single city, list the specific branch address where the role will be based.Salary Range.Including a salary range maximizes your visibility in search results to the right candidates. Serious job seekers filter by salary, especially in cities with a high cost of living. By including a realistic salary range, you save yourself time by eliminating job seekers who simply wont consider a salary in the range you offer no matter how appealing the position. Sure, you risk eliminating some job seekers who may find your starting salary too low, but these are likely folks who would never have have said yes even if you made an offer, wasting your time in the process.Do this Deciding what salary range to list can be tricky. You dont want to low-ball promising candidates and you dont want to over commit, either. Study the market, look at what your competitors are offering, and put values on various skill sets, qualifications, and experience levels. Armed with this information, you can proacti vely set a compensation bracket. This is a range, so allow wiggle room on either end, depending on the candidate.Job Title.Whats in a anthroponym? For online job seekers, quite a bit When sorting job postings by position, job seekers must make an educated guess about what they think the position they want will be called. This is not the place to get creative. A Chief Ninja or Resident Visionary position may sound fun, but its unlikely that a job seeker will be using ninja or visionary in their search terms.Additionally, keep in mind that some titles may be incorrectly interpreted by candidates based on their industry background, so youll need to be very specific in the job description overview to avoid confusion. A Development Director at a small non-profit requires a vastly different skill set than a Development Director at a large financial institution. Likewise, a Strategy Director for a defense contractor will be very different from a Strategy Director at a digital marketing age ncy.Do this Keep the title simple, logical and relevant. Before publishing your job description, do a quick Google keyword search for the title you plan to use. Did you match with other jobs in your industry? You may also wish to check LinkedIn for competitor descriptions and posts.

How to Thrive in an Entrepreneurial Environment

How to Thrive in an Entrepreneurial Environment How to Thrive in an Entrepreneurial EnvironmentThis is a guest post by Nkatha Gitongafor Student Stories.Collegial This was the first description that came to my interviewers mind when I asked him about the company culture. The playing field was pretty much level and hierarchies were fluid. He went on to talk of the entrepreneurial nature of the firm, and how he had been involved in a little bit of everything during his stay at the firm.I was excited. Terms like entrepreneurship and innovation, and their various synonyms appeared several times on my resume. I embodied what the company was all about. I was going to shine 3 weeks later, I was hardly shining. In fact, it felt as if I was just scraping by, barely surviving. I had a great deal to learn. The most important lesson although I valued entrepreneurship, and I had been described as creative and innovative, it took more than a few adjectives to get my career started. Here are a few lessons I learned on my road to thriving in an entrepreneurial environment.1. Decisiveness and efficiency are highly valuable in an entrepreneurial environmentWhetzu sich you are working at a startup or a small firm, the number of tasks often times surpasses the number of employees, and sometimes, even their expertise. Your ability to encounter tasks, to take them on without reservation, and to reliably produce the expected results will get you ahead in this world. In a small firm, there will be fewer people with the will or time to constantly supervise you. Being efficient at your task, however, and adhering to a self-defined timeline will ensure that you can complete one project, and are therefore free for the next exciting project.2. Dont shy away from challenges or high-level tasksAre you afraid youre bedrngnis good enough? Many people are, but they will never tell you, and because of that, they will not shy away from challenges that threaten to expose their inadequacies. Use ch allenges and high-level tasks as an opportunity to prove to yourself and others that you can be more than just good enough. When your knowledge and skills do not match the task at hand, invest your time and resources into learning the skills you need take ownership for the accomplishment of the task, but when you run into specific problems, ask for colleague feedback.3. Make teachers and friends out of your colleaguesThe level of competitiveness varies across firms, but it should not exclude learning, and neither should it exclude friendship. Your colleagues have skill sets and knowledge that you do not. Show recognition for the tasks they do well and then desire to learn from them. Friendly competition offers a more learning-conducive and results-oriented environment than hostile competition. Be a proponent of friendly competition by focusing more on whether the quality of your results reflect your full capability, rather than on whether they are better than your colleagues. And un less you have to, try not to decline invitations to colleague events, theyre a great way to connect on a more personal, rather than professional level.4. Explore all avenues for growthThe entrepreneurial environment of a growing firm has many opportunities for growth. Your colleagues are kompetenz teachers. The firms partners, founders or investors are all potential mentors. Each task is a chance for you to advance your knowledge and skills. So take advantage whenever possible.Sometimes we are aware of what we need to do to grow, but we are unable to do it. Remember that you, like most people and institutions, are a work in progress.About the AuthorNkatha Gitonga is a senior at Harvard studying Sociology and Health Policy. She is interested in business strategy and entrepreneurship, and currently works for a Legal Department Management firm in Boston. Away from her academic and strategy ventures, youll find Nkatha travelling, writing, or exploring her still amateurish photographic g enius.

Unanswered Problems With Writing a Resume for a New Career Revealed

Unanswered Problems With Writing a Resume for a New Career Revealed Writing a Resume for a New Career Help Any great titelblatt letter explains why youre qualified for the particular job. If youre looking for a position in a different industry or career field, your cover letter is a significant factor in your chances of finding the job. When youre asking for work, your very first purpose is to let employers know your abilities and talents align with the needs of their open position. Life After Writing a Resume for a New Career Essentially, you wish to demonstrate how your credentials can help you in your upcoming position. Consider it, rather, as a chance to showcase the wonderful things youve done in your career and an opportunity to initiate a conversation with a prospective employer. If youre changing careers, then you likely have been involved in some work field before. Changing careers does not need to be hard or stressful. The 5-Minute Rule for Writing a Resume for a New Career In order to understand what to have in your career summary, you will need to understand what it is and what it isnt. A great career summary is basically a glimpse of your skill set and the value you are able to bring to your prospective employer. Finally, it focuses on your ability to offer value to the company. Whilst you write your summary for your resume, attempt to consider what you want them to discuss with you, and what exactly you desire an opportunity to discuss. In the back part of your mind, have a concept of where youd love to be later on. The absolute most important step is to select the opportunity to prepare your materials thoroughly. You are earning a career change. When youre considering a career change, you need to also take into consideration how it impacts the people around you. The New Angle On Writing a Resume for a New Career Just Released Resume writing requires critical thinking and a lot of creativity in regard to the means by which the info should flow, what the messaging ought to be and the way the resume ought to be designed from modest to modern. Writing a resume summary statement is a remarkable chance to showcase your dedication to acquiring new knowledge and techniques, so you ought to consist of relevant classes youve taken and mention a number of the extracurricular activities in which you participated. It is simple, but it isnt easy. Writing a Resume for a New Career the Ultimate Convenience When you work in a field for some time, jargon gets second nature. A great resume format is simple to scan. Once you own a list of the key phrases and key abilities and values, you can begin building your career summary further. In your objective statement demonstrate what you are able to add to the new position and the organization and why youre a great fit for your new career. The point of a career objective is to outline what type of roles you are interested in and what direction you would like your ca reer to take. Wherever youre in your career, were here to assist. If youve resolved to begin an entirely new career, congratulations